SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
I’ve been noticing for awhile now that clients have a challenge integrating and leveraging all of their existing marketing activities. And I don’t blame them! It’s difficult taking individual business activities and incorporating them into a cohesive, seamless, automated lean mean marketing machine. That also applies to recycling and distributing valuable content. Have you taken…
Two things prompted me to write this blog post: My mother-in-law bought me my first Snuggie for Christmas (see the picture of me working in my Snuggie) The day after Christmas I came across an article talking about the evolution and the popularity of Snuggies – “Snuggie beats odds with strong sales” in the Atlanta Journal-Constitution…
I belong to several LinkedIn groups and try to take the time to review the more interesting discussions. I was drawn to this conversation on low-cost marketing tools. While reading along, I found this little golden nugget of what NOT to do when responding to a LinkedIn discussion. Even when you are there to promote a service,…
I’ve really been trying hard to set aside more time to work ON my business versus IN my business. Copywriter guru Nick Usborne addresses this freelancer challenge and consistently talks about the importance of freelancers putting their business ahead of their clients’ business. That crazy Nick – now I don’t know if I’m ready to go…
I thought I’d round up and share a few of the best copywriting tips found on Twitter over the past few days. Even implementing a few of these tips and techniques will make you a stronger writer–and more cognizant of how to communicate to your audience. The last one is my favorite. Enjoy! From @webseoanalytics: Tip:…
I’m obsessed with information products. And not only the products themselves, I’m fascinated with how people go about successfully promoting them, generating buzz, creating marketing campaigns, and capitalizing on their success. So I was very motivated to interview Danielle LaPorte because she is launching an ebook. And not just an ebook. A “digital experience.” What’s a…
Greetings and I hope you enjoy my 2-minute video book review of e-Riches 2.0 by Scott Fox. I enjoyed this book and think it’s good for anyone who needs a basic, comprehensive overview of better internet marketing and ecommerce practices. It’s not overly technical and stays pretty basic. Enjoy the review! Please let me know…
According to social media expert Erik Qualman, more than 200,000,000 blogs exist. Now, I love my little blog, but it has mostly been written with topics that were of interest to me and a select group of people (“Hi Mom and Dad!”). It’s past time to take my blog to the next level and highlight…
I love webinars and encourage everyone to sign up for webinars with interesting topics. It’s a great way to continue your ongoing education and keep on top of trends (which is very difficult to do sometimes!). Even if you can’t make the webinar at the scheduled time, the host usually sends out a link afterwards…
I hope you enjoy my first video review! I really enjoyed this book, Search Engine Optimization: Your visual blueprint for effective internet marketing. Highly recommended if you want to learn more about SEO.