Blog

Search continues to play an important role in getting content found and driving qualified leads and buyers. Discover the fun, complex world of GEO, AEO, and AI Search that ranges from content marketing to conversion optimization, analytics to content creation, and more.

3 Tips for Social Media and SEO (AKA, Keywords Aren’t Just for Your Website)

Social media may seem trivial to some people who don’t understand its power and potential. To marketers, the network channels we share in can mean the difference between uber-success and mediocrity for ourselves and our clients. Learning how to use SEO in social media combines two powerful tactics that can reap huge benefits for businesses.…

How to Write an About Page That Rocks (Guest Blog Post)

The dreaded “About” page. Is it the bane of your website existence? Writing about yourself is painful, I know. But take a look at your About page now. Are you proud of it? Is it a true representation of who you are and what you do? And better yet, does it help your web visitor…

Full-Day WordPress/SEO Training Atlanta Workshop: Are You In?

In 2013, I made a commitment. To bring as much SEO-awesomeness to the table as possible. I knew at some point that meant doing a full-day, hands-on training and kick-ass workshop. I envisioned a day working with other high-energy business owners and solopreneurs, unleashing all of my SEO knowledge about how to become successful at…

B2B Camp Atlanta 2013 – Unconference Style!

B2B Camp Atlanta was this weekend. It’s an unconference-style event, and for those who have never been before here’s the gist: The break-out sessions are voted on the morning of the event Speakers get 30 seconds to pitch their sessions and try to get attendees to vote for them Pitching a session in front of…

Reader Question: SEO Using Genesis for WordPress or SEO Plugin by Yoast?

Jenny’s Update 10/31/13  Yoast or Genesis, Yoast or Genesis…since I originally wrote this post in July of 2012, I have had some interesting feedback from people both agreeing and also disagreeing with me and my assessment. In full disclosure, I actually do use Yoast and most of my small business SEO clients do too. However,…

The Dwight Schrute of SEO: Have You Fallen Prey to This Guy?

I recently wrote a blog post recapping a LinkedIn group discussion about where to start SEO from scratch. I thought that thread was wrapped up pretty nicely with genuinely helpful comments. Then a commenter, who I refer to as a “Dwight Schrute of SEO” chimed in with this gem of a comment: I do agree…

Blogging for SEO: Maximize Your Blog’s Exposure

I’m a huge fan of blogging for several reasons. It’s a great outlet for creative expression, establishing your expertise, serving as the foundation of your content marketing and social media strategy, and of course, for taking your SEO to the next level. Recently I listened to a great webinar from Michelle Shaeffer, “Unlock the Secrets…