SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
B2B Camp Atlanta was this weekend. It’s an unconference-style event, and for those who have never been before here’s the gist: The break-out sessions are voted on the morning of the event Speakers get 30 seconds to pitch their sessions and try to get attendees to vote for them Pitching a session in front of…
I love LinkedIn groups. Especially the uber-active ones with lots of helpful members and not a lot of spammers. After initiating a discussion with an SEO LinkedIn group I belong to, I’m more convinced than ever of one thing: solo SEO service providers and digital marketing consultants like myself can no longer be an expert…
Jenny’s Update 10/31/13 Yoast or Genesis, Yoast or Genesis…since I originally wrote this post in July of 2012, I have had some interesting feedback from people both agreeing and also disagreeing with me and my assessment. In full disclosure, I actually do use Yoast and most of my small business SEO clients do too. However,…
I recently wrote a blog post recapping a LinkedIn group discussion about where to start SEO from scratch. I thought that thread was wrapped up pretty nicely with genuinely helpful comments. Then a commenter, who I refer to as a “Dwight Schrute of SEO” chimed in with this gem of a comment: I do agree…
I’m a huge fan of blogging for several reasons. It’s a great outlet for creative expression, establishing your expertise, serving as the foundation of your content marketing and social media strategy, and of course, for taking your SEO to the next level. Recently I listened to a great webinar from Michelle Shaeffer, “Unlock the Secrets…
I recently saw this “how to SEO” question in a LinkedIn group I belong to: “There’s a Lot Out There About SEO – But Where do You Start From Scratch? I’m learning the art of SEO and I have a fair understanding of it now after various resources have been searched, but where do you…
Did you know 93.5% of business owners are confused by SEO? Okay, so I made up that statistic. But I bet it’s close enough. SEO is SUPER confusing because of a few reasons: Historically, SEO has been limited to webmaster-techie-talk. Only computer whizzes could understand and could apply the back-end technicalities and logistics behind the…
If you’ve heard ugly rumors about the SEO landscape changing yet again, I can confirm that they are indeed true. You might be tempted to throw your hands up in the air dramatically, lamenting what the point is of getting started with SEO if every time you learn something it just changes again. That darn…
Does SEO copywriting guarantee first-page rankings? Unfortunately not. If anyone ever guarantees rankings based on SEO copywriting or onpage SEO alone, think twice before listening to them (let alone hiring them!). False guarantees and misleading expectations are two of the primary reasons SEO professionals have such a bad rap. Although SEO copywriting is extremely important,…
In my last blog post I introduced you to Don Sadler, a fellow copywriter who has had tremendous success with SEO. All because he incorporated a few simple techniques that resulted in a huge increase in leads, clients and profits. In fact, about 90% of Don’s new work now comes from someone finding his website…
