SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
Thanks to the frenetic pace of technology influencing and evolving our daily behaviors, we marketers must help get our houses in order—or risk becoming irrelevant. In the world of search, how exactly do we accomplish that? Below are 5 quick, actionable to-dos for understanding how to improve and modernize your digital marketing strategy: Be present…
Wondering what the key to SEO success will be today? Here it is: predict what your users want and give them a frictionless experience the way they want it where they want it. That should be relatively easy to do, right? After all, we’re chock full of more customer insights and data than ever before.…
Here’s a formula I’m sure you’re familiar with: we’re busier than ever + an evolving, complex discipline with many moving parts like SEO = a channel that is easily pushed to the wayside despite best intentions. After years of specializing in SEO and working with in-house marketers who are responsible for doing not only just…
There are many reasons why an SEO program can fall flat: You’re targeting keywords that have very little volume You’re targeting keywords from people who have no buying intent You’re targeting keywords that are way too competitive You’re targeting too few keywords You’re targeting too many keywords Obviously the reasons why SEO doesn’t ever achieve…
At EdNET 2018 in San Francisco, I was fortunate to start chatting with Amanda von Moos with Substantial Classrooms. We bonded over our shared passion for designing a career and life that is fulfilling and meaningful, personally and professionally. There is nothing more I love than hearing the stories behind amazing K-12 nonprofits and organizations…
Who here has ever let assumptions get in the way of marketing success? #AskingForAFriend In the case of a giveaway contest I recently managed for one of my K-12 Non-Profit/Advocacy clients, our goal was to get submissions (user generated content stories) that we could use for advocacy endeavors on the website and in social media.…
Several years ago I wrote a blog post, “What is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and acceptable. Nothing…
When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…
With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs. (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…
A few months ago I had a call with a prospective client who wanted more visibility in the search engines. This local business owner was looking for better SEO and to be closer to the top for his keywords. Prior to our call, I visited his website. Based on the design, I didn’t think it…
