GEO/SEO

Search Marketing today goes beyond traditional SEO and paid search. It includes how brands are discovered across AI-powered search experiences, local platforms, and high-intent results surfaces. Explore the articles below to get AI search tips and learn how organic, paid, and AI-driven strategies work together to improve visibility, accelerate results, and drive efficient growth.

Friends Don’t Let Friends Practice Bad SEO: 3 Common SEO Mistakes to Avoid

SEO can be a complicated process. Especially if you have never gotten your hands dirty with it. Or you’ve read so much about it that you have paralysis by analysis. A lot of SEO beginners – and even some professionals – continue to commit the same mistakes when they do try to SEO their site,…

Goodbye “Atlanta Copywriter!”

What is your favorite part about being an online business owner? If you’re like me you find there are too many benefits to enumerate. But one of those that I can readily point to is the ability to change, to evolve as quickly or slowly as you want. I experienced a major professional evolution recently.…

3 Tips for Social Media and SEO (AKA, Keywords Aren’t Just for Your Website)

Social media may seem trivial to some people who don’t understand its power and potential. To marketers, the network channels we share in can mean the difference between uber-success and mediocrity for ourselves and our clients. Learning how to use SEO in social media combines two powerful tactics that can reap huge benefits for businesses.…

Full-Day WordPress/SEO Training Atlanta Workshop: Are You In?

In 2013, I made a commitment. To bring as much SEO-awesomeness to the table as possible. I knew at some point that meant doing a full-day, hands-on training and kick-ass workshop. I envisioned a day working with other high-energy business owners and solopreneurs, unleashing all of my SEO knowledge about how to become successful at…

Reader Question: SEO Using Genesis for WordPress or SEO Plugin by Yoast?

Jenny’s Update 10/31/13  Yoast or Genesis, Yoast or Genesis…since I originally wrote this post in July of 2012, I have had some interesting feedback from people both agreeing and also disagreeing with me and my assessment. In full disclosure, I actually do use Yoast and most of my small business SEO clients do too. However,…

The Dwight Schrute of SEO: Have You Fallen Prey to This Guy?

I recently wrote a blog post recapping a LinkedIn group discussion about where to start SEO from scratch. I thought that thread was wrapped up pretty nicely with genuinely helpful comments. Then a commenter, who I refer to as a “Dwight Schrute of SEO” chimed in with this gem of a comment: I do agree…

Blogging for SEO: Maximize Your Blog’s Exposure

I’m a huge fan of blogging for several reasons. It’s a great outlet for creative expression, establishing your expertise, serving as the foundation of your content marketing and social media strategy, and of course, for taking your SEO to the next level. Recently I listened to a great webinar from Michelle Shaeffer, “Unlock the Secrets…