SEO

Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.

Blogging for SEO: Maximize Your Blog’s Exposure

I’m a huge fan of blogging for several reasons. It’s a great outlet for creative expression, establishing your expertise, serving as the foundation of your content marketing and social media strategy, and of course, for taking your SEO to the next level. Recently I listened to a great webinar from Michelle Shaeffer, “Unlock the Secrets…

Why You Should NOT Care About the Google Penguin Update

If you’ve heard ugly rumors about the SEO landscape changing yet again, I can confirm that they are indeed true. You might be tempted to throw your hands up in the air dramatically, lamenting what the point is of getting started with SEO if every time you learn something it just changes again. That darn…

Will SEO Give You Guaranteed Search Engine Rankings?

Does SEO copywriting guarantee first-page rankings? Unfortunately not. If anyone ever guarantees rankings based on SEO copywriting or onpage SEO alone, think twice before listening to them (let alone hiring them!). False guarantees and misleading expectations are two of the primary reasons SEO professionals have such a bad rap. Although SEO copywriting is extremely important,…

SEO Success Story Part 2: Two Copywriters Share Their SEO “Secrets”

In my last blog post I introduced you to Don Sadler, a fellow copywriter who has had tremendous success with SEO. All because he incorporated a few simple techniques that resulted in a huge increase in leads, clients and profits. In fact, about 90% of Don’s new work now comes from someone finding his website…

SEO Success Story Part 1: Freelance Copywriter Tells All

Are you a small business owner? If so, you’re probably familiar with the benefits of SEO but unsure of how to get started. You probably feel like the key to success is held by only a few select individuals.  Thanks to puffed up so-called SEO experts, many people mistakenly believe that SEO success requires spending…

What SEO Looks Like in 2012: SEO Presentation

Sure, you could say this post is late to the party since we’re well into 2012 by now (April 3 to be exact). But for those of you who aren’t heavily involved in the SEO industry or who don’t keep up with optimization news on a daily or weekly basis, you still might not understand the extent…

Have You Over Optimized Your Site? There’s a Penalty for That

Good news fellow small business owners: Google is continuing to level the playing field for us. While this really isn’t anything completely new (quality content has always been critical for SEO), the fact that Google is coming out to verify this new penalty is pretty newsworthy. As I tell my small business owners during my…

Teaching SEO for Small Business Owners at WordCamp Atlanta 2012 (AKA My Nerd Nirvana)

WordCamp Atlanta 2012, which took place the first weekend of February, seriously rocked. Not that I’d expect anything less from a conference designed exclusively to bring together WordPress enthusiasts. I had the privilege of leading two back-to-back sessions on search engine optimization for small business owners. My talk was formally titled, “SEO & WordPress: Do…

Announcing My Ebook Launch – Coming January 2012

I’m truly excited about something that’s about to happen in the next week: the launch of my first ebook, How to SEO Your Site: DIY Techniques for Small Business Owners. In August 2011 I quietly decided to start writing my first “how to SEO” ebook for small business owners, solopreneurs and consultants who couldn’t afford…
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