I love LinkedIn groups. Especially the uber-active ones with lots of helpful members and not a lot of spammers.
After initiating a discussion with an SEO LinkedIn group I belong to, I’m more convinced than ever of one thing: solo SEO service providers and digital marketing consultants like myself can no longer be an expert in SEO in its entirety. SEO consultant services have changed.
Increasingly, developing specialties within SEO is the way to go. For instance, did you know that SEO is comprised of all these areas?
- keyword research
- creating linkbait content
- SEO and social media
- technical SEO
- SEO and blogging
- enterprise content strategy
- video optimization
- Google Places
- local SEO
- mobile SEO
- content creation
- SEO copywriting
I, for example, teach, consult and offer client services on SEO basics, keyword research, SEO blogging, and on page optimization. Although I try to be as knowledgeable as possible about SEO in general, I don’t specialize in or provide client services in all of these areas. However, I do collaborate and team up with complementary specialists or refer out business as needed for various client projects.
Your Turn to Weigh In:
If you provide SEO consultant services, I’d love to hear from you about:
- What SEO specialties or niches do you have?
- What you think about this growing concept of specializing within SEO.
Photo credit to Dallas Krentzel