Since Search Engines Don’t Make Purchase Decisions, It’s Smart To Also OPTIMIZE FOR HUMANS

Jenny’s Note: I’m delighted to bring you a guest post by colleague Tom Tortorici. Tom – a triple threat combo of marketer, writer and web designer – touches on a very important topic: all the SEO in the world isn’t going to do you any good if your website isn’t engaging to a human. Read…

Reader Question: SEO Using Genesis for WordPress or SEO Plugin by Yoast?

Jenny’s Update 10/31/13 Yoast or Genesis, Yoast or Genesis…since I originally wrote this post in July of 2012, I have had some interesting feedback from people both agreeing and also disagreeing with me and my assessment. In full disclosure, I actually do use Yoast and most of my small business SEO clients do too. However,…

Will SEO Give You Guaranteed Search Engine Rankings?

Does SEO copywriting guarantee first-page rankings? Unfortunately not. If anyone ever guarantees rankings based on SEO copywriting or onpage SEO alone, think twice before listening to them (let alone hiring them!). False guarantees and misleading expectations are two of the primary reasons SEO professionals have such a bad rap. Although SEO copywriting is extremely important,…

Announcing My Ebook Launch – Coming January 2012

I’m truly excited about something that’s about to happen in the next week: the launch of my first ebook, How to SEO Your Site: DIY Techniques for Small Business Owners. In August 2011 I quietly decided to start writing my first “how to SEO” ebook for small business owners, solopreneurs and consultants who couldn’t afford…

SEO Training: Atlanta Workshop Follow-up

A few weeks ago I was lucky enough to present a workshop at Digital Atlanta’s 2011 Conference. My presentation was on educating small business owners and solopreneurs how to start an SEO strategy for their own business. We covered keyword research, on page SEO, link building, competitive analysis, myths and misperceptions about SEO, WordPress, Google Analytics and…