Google Analytics Woes: Making Sense of the “Direct” Madness

In my SEO training program, I’m always really excited when we reach the halfway point. Because that means we’re coming up on one of my favorite topics I teach on: Google Analytics (GA) and Google … [Read more...]

Going Beyond Google: New Search Engines for Service Providers

Remember that time you heard an SEO expert discuss how modern SEO is about more than just Google? This is one of those times. I recently got an email inviting me to participate in Amazon … [Read more...]

What Did You Expect? Setting Realistic Expectations Around Modern SEO

This past weekend I was at a conference and struck up a conversation with a fellow attendee, a small business owner, about a website redesign she was currently in the midst of. She was perplexed (read … [Read more...]

Local SEO vs. “Regular” SEO: The Fundamentals to Success

Local SEO has always been a specialty within the broader spectrum of "regular" SEO that I have happily deferred to specialists for. When a business comes to me for SEO help, if the service is … [Read more...]

4 Non-Negotiable SEO Content Marketing Rules for 2016

You’ll laugh. You’ll cry. You’ll hurl. And no, I’m not just talking about the greatest movie of all time. I’m talking about your reaction to my discussing the role of content marketing in … [Read more...]

SEO Ongoing Maintenance: Which Activities Move the Needle?

The definition of SEO maintenance, according to Google, is: “the on-going process of improving your rankings and building your site.” Sounds like a good thing, right? Well unfortunately, many of … [Read more...]

SERPS Checking: The Easiest Way to Keep Up with SEO Trends in Your Industry

Several years ago, in the frenetic search engine optimization heyday, SEO professionals would do manual Google ranking checks and report on those weekly to their executives or agency clients. Meaning, … [Read more...]

Digital Marketing Course with General Assembly: Review Through an SEO Consultant’s Lens 

SEO has not operated in a silo for a long time. That was not always the case. Years ago, I could talk about SEO as a fantastic channel for its ability to draw in interested prospects and leads … [Read more...]

2 Critical Factors to Avoid an #SEOStrategyFail

Your Approach to Search Starts Based on These 2 Things It is a truth universally acknowledged that if you’re not getting the SEO traffic you think you should be getting, that most likely something is … [Read more...]

Why Isn’t Your SEO and Inbound Traffic Converting?

Inbound marketing is the rage these days. And for good reason. Social, search, and content have proven to be very effective in digital marketing awareness. So you create a few awareness campaigns, … [Read more...]