Your SEO Must Reflect Your Business Strategy – NOT the Other Way Around

Last week I was listening to a podcast on change management leadership (not as boring as it sounds), and the leadership expert was talking about the importance of “disrupting and reinventing so you … [Read more...]

Technical SEO: Stating the Obvious About Its Importance

You know it’s getting real all up in the SEO world when a Twitter fight breaks out about the importance today of Technical SEO. A couple weeks go an article started circulating amongst the SEO … [Read more...]

If You’re Not Ready to Roll up Your Sleeves, You’re Not Ready for SEO

Two weeks ago I was talking to a prospective SEO consulting client who told me her budget was $2,000 to spend on SEO. Not a small chunk of change by any means. But I knew within the first two … [Read more...]

2016 SEO Refresher: Terms You Need to Know to Stay Up to Date

One of the maddening parts of SEO is that you can never stay smug for long about how much you know. Because what you know will soon be out of date. If you’ve been busy hustling and have not been … [Read more...]

Google Analytics Woes: Making Sense of the “Direct” Madness

In my SEO training program, I’m always really excited when we reach the halfway point. Because that means we’re coming up on one of my favorite topics I teach on: Google Analytics (GA) and Google … [Read more...]

Going Beyond Google: New Search Engines for Service Providers

Remember that time you heard an SEO expert discuss how modern SEO is about more than just Google? This is one of those times. I recently got an email inviting me to participate in Amazon … [Read more...]

What Did You Expect? Setting Realistic Expectations Around Modern SEO

This past weekend I was at a conference and struck up a conversation with a fellow attendee, a small business owner, about a website redesign she was currently in the midst of. She was perplexed (read … [Read more...]

Local SEO vs. “Regular” SEO: The Fundamentals to Success

Local SEO has always been a specialty within the broader spectrum of "regular" SEO that I have happily deferred to specialists for. When a business comes to me for SEO help, if the service is … [Read more...]

4 Non-Negotiable SEO Content Marketing Rules for 2016

You’ll laugh. You’ll cry. You’ll hurl. And no, I’m not just talking about the greatest movie of all time. I’m talking about your reaction to my discussing the role of content marketing in … [Read more...]

SEO Ongoing Maintenance: Which Activities Move the Needle?

The definition of SEO maintenance, according to Google, is: “the on-going process of improving your rankings and building your site.” Sounds like a good thing, right? Well unfortunately, many of … [Read more...]