Digital Marketing Course with General Assembly: Review Through an SEO Consultant’s Lens 

SEO has not operated in a silo for a long time. That was not always the case. Years ago, I could talk about SEO as a fantastic channel for its ability to draw in interested prospects and leads … [Read more...]

2 Critical Factors to Avoid an #SEOStrategyFail

Your Approach to Search Starts Based on These 2 Things It is a truth universally acknowledged that if you’re not getting the SEO traffic you think you should be getting, that most likely something is … [Read more...]

Why Isn’t Your SEO and Inbound Traffic Converting?

Inbound marketing is the rage these days. And for good reason. Social, search, and content have proven to be very effective in digital marketing awareness. So you create a few awareness campaigns, … [Read more...]

K-12 Digital Marketing Success – Q&A Interview with Jill Nyhus

Jenny’s Note: SEO enthusiasts and fellow marketing pros, meet Jill Nyhus. Jill, a new friend and colleague I met at a K-12 education marketing conference, was gracious enough to share tips and tricks … [Read more...]

Digital Marketing Case Study: Battling the Status Quo of Auto-Pilot

It is an incredibly exciting time for marketing right now. The sheer amount - and easy accessibility - of information, data, tools, and collaborative programs make our profession more fun than … [Read more...]

Why SEO Won’t Be Replaced by PR or Content Marketing

Nothing fires me up more than hearing "SEO is dead." And if you've been a follower of mine for long, then you know my counter-response. "TRADITIONAL SEO is dead." You know, "traditional" as in the … [Read more...]

Has the Courage of SEOs Finally Failed?

I’ve felt compelled to write lately about the state of Modern search engine optimization (SEO), and the future of SEO. To sum up why this has been on my mind: I spoke on a panel a few months ago, … [Read more...]

7 Components of a Modern SEO Approach

In the past, SEO used to be a very technical checklist you would run through, and by doing a few things you could get results very quickly. That is not the way of Modern SEO today. SEO is many … [Read more...]

The Future of SEO – You Can No Longer Ignore What’s Coming

“If you do not change direction, you may end up where you are heading.” – Lao Tzu Times they are a-changin’. Listen, I’m not one to jump on top of trends. I’m just now embracing the usage of … [Read more...]

SEO Marketing Guarantees – A Personal Story

Something sucky happened last month. I had a client experience that – without trying to get overly melodramatic on you – hurt my heart. I was nearing the end of a 3 ½-hour working session … [Read more...]