Is Your SEO Working? 12 Reports to Measure & Monitor in Google Analytics

google-analytics-love

I love analytics. Google Analytics. Along with SEO, it’s another free tool in the arsenal of marketing empowerment to determine if what we’re doing is even worth it. And for SEO, it’s a critical place … [Read more...]

Sick and Tired of SEO Content Creation? 5 SEO Factors to Focus on Besides Content

donkey-kong

Content creation. Do you love it just as much as I do? Wait…you DON’T?!?! Well, what if I told you that you can improve SEO without blogging every day of your life? If you would like to either take … [Read more...]

The 2014 SEO State of the Union

seo

“It [Facebook] won’t be finished. The way fashion is never finished.”  Do you remember this line from the movie, The Social Network, in which Mark Zuckerberg/Jesse Eisenberg describes his vision for … [Read more...]

B2B Tradeshow Marketing: 5 Tips for Rocking Out Your Investment

B2B Tradeshow

I recently stumbled upon an article claiming that events like tradeshows and conferences are losing their effectiveness for successfully generating enough leads to make the investment worthwhile.  … [Read more...]

The Top 10 Most Contradictory Pieces of SEO Advice in 2014

SEO contradictions and overwhelm

Upon reading a hilarious viral article by a new mom frustrated with the contradictory advice of infant sleeping experts, I was inspired to do the same with SEO.    Listen, I'm an SEO professional, … [Read more...]

SEO Guest Blogging…Buh-Bye! And Good Riddance

SEO guest blogging is dead

I wanted to chime in on the new buzz going around about Google and SEO guest blog posting. I’ve heard a lot of frustration out there, and I get it. Anytime Google makes a change, I know marketers and … [Read more...]

B2B Lead Generation Effectiveness – What Does Your 2014 Marketing Mix Look Like?

b2b lead gen - b2b SEO

What are your most effective methods for bringing in clients? According to this infographic, lead gen ranks as the top challenge B2B marketers are facing in 2014. Marketing pros also identified … [Read more...]

SEO Optimism to Carry Us Into 2014

image002

Well, for us SEO professionals, 2013 has been an interesting year to say the least. The embattled industry continues to fight the good fight as traditional-checklist-SEO evolves further into … [Read more...]

7 Reasons Your Competitors Are Outperforming You on Google

7 SEO Competitive Analysis

Two of the most common scenarios that prompt people to reach out to me about my SEO services go something like this: “Someone contacted me last week and said they found my website online. How do I … [Read more...]

Setting Expectations: What is the Average SEO Results Time Frame for Success? (and how I almost got fired)

dont-give-up

Think back to the last time you committed to getting in shape and it didn’t pan out. How long did you give your efforts? Days? Weeks? Months? Perhaps you gave up because you just weren’t seeing … [Read more...]