SEO Optimism to Carry Us Into 2014

Well, for us SEO professionals, 2013 has been an interesting year to say the least. The embattled industry continues to fight the good fight as traditional-checklist-SEO evolves further into holistic-online-marketing-SEO (that’s a good thing). For those SEOs still standing, this visual provides the perfect mix of humor and optimism to carry us into 2014. (image source…

7 Reasons Your Competitors Are Outperforming You on Google

Two of the most common scenarios that prompt people to reach out to me about my SEO services go something like this: “Someone contacted me last week and said they found my website online. How do I get more of that?” “My business is way better than my competition…so why are they ahead of me…

Setting Expectations: What is the Average SEO Results Time Frame for Success? (and how I almost got fired)

Think back to the last time you committed to getting in shape and it didn’t pan out. How long did you give your efforts? Days? Weeks? Months? Perhaps you gave up because you just weren’t seeing results and it wasn’t worth the time or effort. Excitement of the decision passed and boredom set in. Well,…

Don’t Forget: SEO is a Means… Not an End

From Jenny: I’d like to introduce you to Erik Wolf, who is the author of this guest blog post. Erik and I have shared the stage at events such as The Business of WordPress Conference, Strategic Self Publishing, Digital Atlanta, and WordCamp Atlanta. We share the same philosophy about many web marketing issues, and he…

The New Google Changes: My Advice on How to Cope with the Keyword Data Loss (Not Provided Goes to 100%)

Do you remember that infamous line from Jurassic Park, “Hold on to your Butts”? Yeah, that. Google has changed things up again. And to say the SEO community is in an uproar about it is an understatement. It’s not pretty out there, people. Google has decided to encrypt all search data, which will inevitably and…

Looking for In-House SEO Coaching & Training? 15 Vital Questions to Consider

As a business owner or leader in your company, it’s your job to identify opportunities for faster adoption of more profitable leads. Inevitably, this line of thinking has led you to considering SEO and optimizing your website in some form or fashion. Why SEO? Because when done right, it directly increase revenue and reduces costs…

SEO Data Insights at the 2013 Social Shakeup Conference

I like to shake things up. That’s why I chose the digital marketing field, right? The people and businesses who hire me are shaking things up by taking a leap of faith in an SEO consultant to increase profits and reduce customer acquisition costs. Perhaps the shakeup and traditional marketing disruption culture is what attracted…

Technical SEO Issues – 7 Top Offenders to Watch For

Jenny’s Note: I love SEO, but I have a confession: my least-loved part of SEO is the technical part of it. Give me keyword research, on-page optimization, or content strategy all day long. Occasionally, a gem of an article about Technical SEO comes my way, which I’ve shared below. This one comes courtesy of Jill…

Goodbye Google SEO Keyword Research Tool – Hello Google Keyword Planner: 3 Tips to Make the Transition Less Painful

There is 1 universal rule to success in the SEO field: roll with the punches and do not get cranky about the constant, inevitable rollout of changes. Recently I broke that code when I found out my beloved free Google keyword tool was going away. I might have thrown a mini pity party and sulked…

Since Search Engines Don’t Make Purchase Decisions, It’s Smart To Also OPTIMIZE FOR HUMANS

Jenny’s Note: I’m delighted to bring you a guest post by colleague Tom Tortorici. Tom – a triple threat combo of marketer, writer and web designer – touches on a very important topic: all the SEO in the world isn’t going to do you any good if your website isn’t engaging to a human. Read…

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