SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
I’m truly excited about something that’s about to happen in the next week: the launch of my first ebook, How to SEO Your Site: DIY Techniques for Small Business Owners. In August 2011 I quietly decided to start writing my first “how to SEO” ebook for small business owners, solopreneurs and consultants who couldn’t afford…
A few weeks ago I was lucky enough to present a workshop at Digital Atlanta’s 2011 Conference. My presentation was on educating small business owners and solopreneurs how to start an SEO strategy for their own business. We covered keyword research, on page SEO, link building, competitive analysis, myths and misperceptions about SEO, WordPress, Google Analytics and…
Friday, November 11, 2011 11:00 am – 12:30 pm Roam Atlanta, 5815 Windward Parkway (2nd floor), Alpharetta, GA 30005 Business Workshop: “SEO On a Budget: Do This Not That” Atlanta’s hottest conference on social media, technology and marketing is only a few weeks away. This week-long conference, Digital Atlanta, features multiple free and affordable workshops, panels and…
I just finished my 9-week Search Engine Optimization (SEO) Online Training Workshop. Check out my snazzy new certificate: Updates, course overview and takeaways to come soon.
I’ve been noticing for awhile now that clients have a challenge integrating and leveraging all of their existing marketing activities. And I don’t blame them! It’s difficult taking individual business activities and incorporating them into a cohesive, seamless, automated lean mean marketing machine. That also applies to recycling and distributing valuable content. Have you taken…
Two things prompted me to write this blog post: My mother-in-law bought me my first Snuggie for Christmas (see the picture of me working in my Snuggie) The day after Christmas I came across an article talking about the evolution and the popularity of Snuggies – “Snuggie beats odds with strong sales” in the Atlanta Journal-Constitution…
I belong to several LinkedIn groups and try to take the time to review the more interesting discussions. I was drawn to this conversation on low-cost marketing tools. While reading along, I found this little golden nugget of what NOT to do when responding to a LinkedIn discussion. Even when you are there to promote a service,…
I’ve really been trying hard to set aside more time to work ON my business versus IN my business. Copywriter guru Nick Usborne addresses this freelancer challenge and consistently talks about the importance of freelancers putting their business ahead of their clients’ business. That crazy Nick – now I don’t know if I’m ready to go…
I thought I’d round up and share a few of the best copywriting tips found on Twitter over the past few days. Even implementing a few of these tips and techniques will make you a stronger writer–and more cognizant of how to communicate to your audience. The last one is my favorite. Enjoy! From @webseoanalytics: Tip:…
I’m obsessed with information products. And not only the products themselves, I’m fascinated with how people go about successfully promoting them, generating buzz, creating marketing campaigns, and capitalizing on their success. So I was very motivated to interview Danielle LaPorte because she is launching an ebook. And not just an ebook. A “digital experience.” What’s a…
