SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
Several years ago I wrote a blog post, “What is SEO maintenance anyway?” that poo-pooed the concept of “SEO maintenance.” I have always intensely disliked the term because it sounds so….passive. Like SEO is something you do once and then just tweak month to month. Like cheap and automated SEO is effective and acceptable. Nothing…
When it comes to gaining momentum with marketing efforts, I once heard a business coach use the analogy of throwing spaghetti against a wall to see what sticks. In other words, you have to test many things to see what’s going to work well. These days, we’re doing it all to get our business out…
With so much noise online and so little target market attention span capacity, what are marketers to do? It’s simple, really. Just do this one thing. Master your headlines and heed your CTRs. (OK Fine two things) Today is not the first time I’ve discussed CTR (click through rates) and it certainly won’t be the…
A few months ago I had a call with a prospective client who wanted more visibility in the search engines. This local business owner was looking for better SEO and to be closer to the top for his keywords. Prior to our call, I visited his website. Based on the design, I didn’t think it…
Facebook’s paid social advertising popularity has been on a roller coaster ride over the years. Thanks to frequent changes to its interface, tools, and rules, it hasn’t been as easy to jump on the bandwagon and see results as quickly or cheaply. But in terms of targeting, engaging, and increasing brand awareness today, it’s still…
In education marketing, we have our work cut out for us. There are so many choices these days. So much competing for attention. More direct and indirect competitors. Shorter attention spans. A target market whose buying habits and preferences have changed drastically. A lot of rushed, time-starved people we’re trying to get our messages in…
As we kick off 2018 and aim to improve our marketing efforts, it’s important to reset and refresh our understanding of what makes our target markets tick. What information are they turning to Google for? Where are they hanging out online for work and for fun? What devices do they use and how do they…
I enjoyed speaking to the Atlanta PRSA chapter on 2018 SEO trends and tips. We covered a number of subjects for communicators and PR professionals that will help them up their game around search engine optimization. Social SEO Linkbuilding and Outreach Content Strategy Keyword Research How PR contributes to SEO Schema, Rich Snippets, Position 0…
I’ve got 2 words for you: “Machine learning” and “screenless devices.” Yes, I know that is more than 2 words, but you get the gist. Let’s get to the point of what this all boils down to: Structured Markup. To all of my non-technical readers out there, DON’T LEAVE. Hear me out, okay? While structured…
SEO in 2017: Identifying Strategies to Boost Results (WordCamp Birmingham Workshop) SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it)…
