For K-12 education organizations, building brand awareness and attracting the right niche audience to your pipeline is essential. Being visible at the right time, in the right place, and in the right way in this cyclical industry is crucial.
Whether you call it SEO, GEO (generative engine optimization), AIO (AI optimization), or “ChatGPT SEO,” it all comes down to improving your discoverability, influence, and impact.
Let’s collaborate to help your brand and organization stand out and stay relevant across all phases of the K–12 research and purchasing cycle, from early awareness to vendor selection.
I specialize in helping K-12 education suppliers, nonprofits, advocacy groups, and agencies generate more leads and keep their sales pipeline full.
Focusing on the K-12 Education market has been an easy choice for me. Like my clients, I’m a passionate advocate for schools, educators, and a better future for our kids. My experience includes work with the following clients:
The good news is that Search – when done effectively – is a revenue generator, not simply another expense. I will not take on a project that will not yield a positive ROI. Before we jump into implementation, we will have outlined data-driven goals, a timeline, and the value associated with a conversion, a lead, and a sale. Costs vary depending on the service, resources, set up and execution needs, and timeline. My average small business client brings in sales of $2mm+ and has an annual marketing budget of $100k+.
One-time or monthly services are dependent on goals, budget, and resources. We will always start with a roadmap (audit), and from there a mix custom to every client: strategy, implementation, training, monthly or quarterly management, reporting, tracking and analytics.
There are a few key differences between working with me as an independent SEO & AI Visibility consultant and hiring a full-service K–12 digital marketing agency:
Search marketing helps education brands engage decision-makers earlier and stay top-of-mind by improving how, where, and when your brand shows up. Benefits include:
I specialize in supporting organizations across the Early Education and K–12 education space — including curriculum companies, edtech providers, professional development organizations, and nonprofits serving schools and districts.
Not in the K–12 world but still interested in working together? Reach out! I occasionally take on projects outside the education space if it’s a good fit.
Interested in chatting? Great! First, fill out this form and tell me about your project or SEO/AI needs. We’ll jump on a call so I can dig in deeper and get an overview of your needs and the situation. If the engagement sounds like a fit, we will begin with a Roadmap (a specialized goal and data-driven visibility audit) that will lay out the goals, current numbers, and recommendations for how to best proceed.
Savvy EdMarketers are constantly looking for new ways to drive leads into their sales and marketing pipelines. That means being more findable online and having a bigger digital presence in front of decision-makers and influencers across all phases of the school buying cycle.
Optimizing content across all platforms, social media sites, and AI platforms your audience visits and working to convert traffic you can then nurture is one of the best ways to fill your lead funnels and solidify your organization as thought leaders and experts.
Build brand visibility and drive engagement by aligning your SEO, content, and AI visibility efforts with how educators and administrators actually search today. If your target audience includes Superintendents and Districts, Principals and School Leaders, and Teachers, Educators, and Curriculum Directors, let’s talk.
Ready to accelerate results?
“To stay competitive, relevant, and visible, strong search engine optimization has become a critical marketing tactic to employ. We want iCivics to be the first resource that educators find when they are searching online for teaching resources. To achieve this goal, iCivics hired Jenny to help us strategically optimize our website content and help us leverage paid search advertising campaigns. Jenny is a true expert in her area and brings a positive, can-do attitude and an educational approach that has developed the knowledge and skill sets of our internal team. We are incredibly grateful for her partnership, bright energy, and excellent work that has pushed us forward.” – Aileen McQuillen, Director of Marketing, iCivics
“What a find! Jenny is organized, responsive, and fun to work with. More importantly, our audience loved her presentation style and especially valued all of the concrete strategies she provided to them. One marketing attendee found me following the session and said, “Wow, I now totally understand what SEO is really all about and exactly what we need to be doing!” I would highly recommend Jenny as a speaker, trainer, coach, or strategist for any wanting to better understand this effective, low-cost lead generation channel that is both under-utilized and misunderstood.”
Vicki Bigham – EdNET Organizer, Education Product Development, Training and Marketing Consultant
We met Jenny Munn at a conference and knew immediately that she was a good fit for our small education company. Jenny’s team completed an audit of our website and they identified a number of areas for improvement. We’ve worked with 2 other SEO consultants previously. What’s great about Jenny is that she is not only extremely knowledgeable about SEO, but she’s a great instructor as well. She was patient at explaining the steps to our marketing manager and me. I’d highly recommend Jenny Munn.”
Susan Hall, President and Co-Founder, 95 Percent Group Inc.
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