SEO plays an important role in helping deserving brands be more relevant, visible, and competitive. Discover the fun, complex world of SEO that ranges from content marketing to conversion optimization, analytics to content creation, and more.
I recently saw this “how to SEO” question in a LinkedIn group I belong to: “There’s a Lot Out There About SEO – But Where do You Start From Scratch? I’m learning the art of SEO and I have a fair understanding of it now after various resources have been searched, but where do you…
Did you know 93.5% of business owners are confused by SEO? Okay, so I made up that statistic. But I bet it’s close enough. SEO is SUPER confusing because of a few reasons: Historically, SEO has been limited to webmaster-techie-talk. Only computer whizzes could understand and could apply the back-end technicalities and logistics behind the…
If you’ve heard ugly rumors about the SEO landscape changing yet again, I can confirm that they are indeed true. You might be tempted to throw your hands up in the air dramatically, lamenting what the point is of getting started with SEO if every time you learn something it just changes again. That darn…
Does SEO copywriting guarantee first-page rankings? Unfortunately not. If anyone ever guarantees rankings based on SEO copywriting or onpage SEO alone, think twice before listening to them (let alone hiring them!). False guarantees and misleading expectations are two of the primary reasons SEO professionals have such a bad rap. Although SEO copywriting is extremely important,…
In my last blog post I introduced you to Don Sadler, a fellow copywriter who has had tremendous success with SEO. All because he incorporated a few simple techniques that resulted in a huge increase in leads, clients and profits. In fact, about 90% of Don’s new work now comes from someone finding his website…
Are you a small business owner? If so, you’re probably familiar with the benefits of SEO but unsure of how to get started. You probably feel like the key to success is held by only a few select individuals. Thanks to puffed up so-called SEO experts, many people mistakenly believe that SEO success requires spending…
Sure, you could say this post is late to the party since we’re well into 2012 by now (April 3 to be exact). But for those of you who aren’t heavily involved in the SEO industry or who don’t keep up with optimization news on a daily or weekly basis, you still might not understand the extent…
Good news fellow small business owners: Google is continuing to level the playing field for us. While this really isn’t anything completely new (quality content has always been critical for SEO), the fact that Google is coming out to verify this new penalty is pretty newsworthy. As I tell my small business owners during my…
Before I begin, I wanted to tell you that the original title for this blog post was “Keyword Research Basics: Select Keywords That Will Convert.” Kind of boring though, right? I thought I’d rev it up a notch and used the title that you now see. I’d love to know which you prefer (let me…
WordCamp Atlanta 2012, which took place the first weekend of February, seriously rocked. Not that I’d expect anything less from a conference designed exclusively to bring together WordPress enthusiasts. I had the privilege of leading two back-to-back sessions on search engine optimization for small business owners. My talk was formally titled, “SEO & WordPress: Do…
