SEO Health Check: 8 Steps To a Quick & Dirty Effective SEO Competitive Audit

When did you last conduct a quick and dirty SEO Competitive Audit? When it comes to tracking your rankings, you will never get the competitive insight needed if you’re not manually observing what’s happening in the wild.  And because we’re all short on time, I took my SEO Competitive Audit and abbreviated it into these…

The Impact of AI on SEO

Fair warning. You are going to be hearing a lot from me around the impact of AI on SEO. Get excited. Because as marketers, it’s important we keep up slowly but surely to understand how this is going to change what we do as far as what SEO, and all the things that come along…

Your 2023 SEO Strategy Plan: 3 Factors to Consider

SEO is still important and will be a top-performing channel with you in 2023, BUT ONLY if your SEO strategy plan has evolved to reflect the times. Here’s a brief timeline of what our strategy entailed the past few years: Your 2023 SEO Plan: 3 Areas You Must Take Into Account Fast forward to 2023.…

ChatGPT for SEO: What’s Impressive, What’s Scary

This article was updated on 6/2/23. Also see this on the impact of AI on SEO. What Will Be the Impact of AI (Artificial Intelligence) on SEO? AI has the potential to improve SEO by optimizing website content, personalizing search results, streamlining data management and analysis, enhancing the user experience, and detecting spam or low-quality…

How to Drive More SEO Impact Next Year [Free SEO Resource]

“You can’t really know where you’re going until you know where you’ve been.” Coined by the great Maya Angelou, truer words have never been spoken. With SEO, in order to drive impact, you must pause and reflect on the regular so you have confidence in the direction you’re going. As we near the end of…

You Suck, Google: 3 Basics for Marketers About the Move to GA4 (Google Analytics 4)

Earlier this month, I was sitting in on a 2-day Google Analytics 4 training, desperately trying to keep up with the instructor as she whizzed from screen to screen giving a demo of all the “super cool” reports and features of GA4. What I thought was a foundational course was definitely NOT foundational…I felt like…

How to Get SEO Traction Faster (A Must-Do Technique in 2022)

Are you familiar with the Eisenhower Matrix? It’s the matrix that helps you distinguish between important, not important, urgent, and not urgent tasks. It also visually shows why it may be hard to get marketing projects done if you’re constantly working in the first Important/Urgent column and you can never get over to the Important/Non-Urgent…

2022 SEO Trend Alert – How Marketers Need to Plan for the Year Ahead

Happy New Year! Who doesn’t love a fresh start?! It’s back to reality, for better or worse. Every year at this time, I like to cover the top 2022 SEO Trends that marketers need to be aware of. As I like to say, even though the pace of change is relentless, most SEO Trends and…

SEO Trends: 2021 Trends Recap and a 2022 Look Ahead

Where did the year go? Specifically, around SEO, do you feel you have kept up pretty well, or has life, non-stop “urgent” marketing projects, and just trying to survive the ups-and-downs from this year kept your focus elsewhere? If the latter, I got you. In no particular order, check out 10 SEO changes, trends, and…

1-Hour Guide to Writing a Year-End SEO Report

Let’s turn to your SEO year-end review and reflection report. Off the bat – did you see progress and growth this year? I’d like to challenge you to spend ONE HOUR ONLY outlining this report, looking at the data, sketching in the details, hitting spellcheck, and calling it a day. Get in and get out…