GEO/SEO

Search Marketing today goes beyond traditional SEO and paid search. It includes how brands are discovered across AI-powered search experiences, local platforms, and high-intent results surfaces. Explore the articles below to get AI search tips and learn how organic, paid, and AI-driven strategies work together to improve visibility, accelerate results, and drive efficient growth.

Have You Over Optimized Your Site? There’s a Penalty for That

Good news fellow small business owners: Google is continuing to level the playing field for us. While this really isn’t anything completely new (quality content has always been critical for SEO), the fact that Google is coming out to verify this new penalty is pretty newsworthy. As I tell my small business owners during my…

Teaching SEO for Small Business Owners at WordCamp Atlanta 2012 (AKA My Nerd Nirvana)

WordCamp Atlanta 2012, which took place the first weekend of February, seriously rocked. Not that I’d expect anything less from a conference designed exclusively to bring together WordPress enthusiasts. I had the privilege of leading two back-to-back sessions on search engine optimization for small business owners. My talk was formally titled, “SEO & WordPress: Do…

Announcing My Ebook Launch – Coming January 2012

I’m truly excited about something that’s about to happen in the next week: the launch of my first ebook, How to SEO Your Site: DIY Techniques for Small Business Owners. In August 2011 I quietly decided to start writing my first “how to SEO” ebook for small business owners, solopreneurs and consultants who couldn’t afford…

SEO Training: Atlanta Workshop Follow-up

A few weeks ago I was lucky enough to present a workshop at Digital Atlanta’s 2011 Conference. My presentation was on educating small business owners and solopreneurs how to start an SEO strategy for their own business. We covered keyword research, on page SEO, link building, competitive analysis, myths and misperceptions about SEO, WordPress, Google Analytics and…

Live in Atlanta? Want to Learn More About SEO? Join Me For a Free Workshop

Friday, November 11, 2011 11:00 am – 12:30 pm Roam Atlanta, 5815 Windward Parkway (2nd floor), Alpharetta, GA 30005 Business Workshop: “SEO On a Budget: Do This Not That”  Atlanta’s hottest conference on social media, technology and marketing is only a few weeks away. This week-long conference, Digital Atlanta, features multiple free and affordable workshops, panels and…

SEO Training – Complete!

I just finished my 9-week Search Engine Optimization (SEO) Online Training Workshop. Check out my snazzy new certificate: Updates, course overview and takeaways to come soon.

Integrating Your Marketing Activities

I’ve been noticing for awhile now that clients have a challenge integrating and leveraging all of their existing marketing activities. And I don’t blame them! It’s difficult taking individual business activities and incorporating them into a cohesive, seamless, automated lean mean marketing machine. That also applies to recycling and distributing valuable content. Have you taken…

How NOT to promote your service, product, or book on LinkedIn

I belong to several LinkedIn groups and try to take the time to review the more interesting discussions. I was drawn to this conversation on low-cost marketing tools. While reading along, I found this little golden nugget of what NOT to do when responding to a LinkedIn discussion. Even when you are there to promote a service,…

How I Get Clients

I’ve really been trying hard to set aside more time to work ON my business versus IN my business. Copywriter guru Nick Usborne addresses this freelancer challenge and consistently talks about the importance of freelancers putting their business ahead of their clients’ business. That crazy Nick – now I don’t know if I’m ready to go…

Twitter Copywriting Tips of the Week:

I thought I’d round up and share a few of the best copywriting tips found on Twitter over the past few days. Even implementing a few of these tips and techniques will make you a stronger writer–and more cognizant of how to communicate to your audience. The last one is my favorite. Enjoy! From @webseoanalytics: Tip:…