GEO/SEO

Search Marketing today goes beyond traditional SEO and paid search. It includes how brands are discovered across AI-powered search experiences, local platforms, and high-intent results surfaces. Explore the articles below to get AI search tips and learn how organic, paid, and AI-driven strategies work together to improve visibility, accelerate results, and drive efficient growth.

The Top 10 Most Contradictory Pieces of SEO Advice in 2014

Upon reading a hilarious viral article by a new mom frustrated with the contradictory advice of infant sleeping experts, I was inspired to do the same with SEO.    Listen, I’m an SEO professional, but even I shake my head sometimes at the content experts are putting out there these days. What’s more, sure, everyone might understand…

SEO Guest Blogging…Buh-Bye! And Good Riddance

I wanted to chime in on the new buzz going around about Google and SEO guest blog posting. I’ve heard a lot of frustration out there, and I get it. Anytime Google makes a change, I know marketers and small business owners just want to throw their hands up in the air and wish that…

B2B Lead Generation Effectiveness – What Does Your 2014 Marketing Mix Look Like?

What are your most effective methods for bringing in clients? According to this infographic, lead gen ranks as the top challenge B2B marketers are facing in 2014. Marketing pros also identified challenges including improving lead quality, increasing product/service awareness, reaching decision makers and working within budget. While I know without a doubt that SEO has…

SEO Optimism to Carry Us Into 2014

Well, for us SEO professionals, 2013 has been an interesting year to say the least. The embattled industry continues to fight the good fight as traditional-checklist-SEO evolves further into holistic-online-marketing-SEO (that’s a good thing). For those SEOs still standing, this visual provides the perfect mix of humor and optimism to carry us into 2014.  (image source…

7 Reasons Your Competitors Are Outperforming You on Google

Two of the most common scenarios that prompt people to reach out to me about my SEO services go something like this: “Someone contacted me last week and said they found my website online. How do I get more of that?” “My business is way better than my competition…so why are they ahead of me…

Don’t Forget: SEO is a Means… Not an End

From Jenny: I’d like to introduce you to Erik Wolf, who is the author of this guest blog post. Erik and I have shared the stage at events such as The Business of WordPress Conference, Strategic Self Publishing, Digital Atlanta, and WordCamp Atlanta. We share the same philosophy about many web marketing issues, and he…

Looking for In-House SEO Coaching & Training? 15 Vital Questions to Consider

As a business owner or leader in your company, it’s your job to identify opportunities for faster adoption of more profitable leads. Inevitably, this line of thinking has led you to considering SEO and optimizing your website in some form or fashion. Why SEO? Because when done right, it directly increase revenue and reduces costs…

SEO Data Insights at the 2013 Social Shakeup Conference

I like to shake things up. That’s why I chose the digital marketing field, right? The people and businesses who hire me are shaking things up by taking a leap of faith in an SEO consultant to increase profits and reduce customer acquisition costs. Perhaps the shakeup and traditional marketing disruption culture is what attracted…