Search Engine Marketing encompasses both Organic SEO and Paid Search. Read the blogs below to learn Search Marketing strategies and tips to improve your results and get results as quickly and efficiently as possible.
Two of the most common scenarios that prompt people to reach out to me about my SEO services go something like this: “Someone contacted me last week and said they found my website online. How do I get more of that?” “My business is way better than my competition…so why are they ahead of me…
Think back to the last time you committed to getting in shape and it didn’t pan out. How long did you give your efforts? Days? Weeks? Months? Perhaps you gave up because you just weren’t seeing results and it wasn’t worth the time or effort. Excitement of the decision passed and boredom set in. Well,…
From Jenny: I’d like to introduce you to Erik Wolf, who is the author of this guest blog post. Erik and I have shared the stage at events such as The Business of WordPress Conference, Strategic Self Publishing, Digital Atlanta, and WordCamp Atlanta. We share the same philosophy about many web marketing issues, and he…
Do you remember that infamous line from Jurassic Park, “Hold on to your Butts”? Yeah, that. Google has changed things up again. And to say the SEO community is in an uproar about it is an understatement. It’s not pretty out there, people. Google has decided to encrypt all search data, which will inevitably and…
As a business owner or leader in your company, it’s your job to identify opportunities for faster adoption of more profitable leads. Inevitably, this line of thinking has led you to considering SEO and optimizing your website in some form or fashion. Why SEO? Because when done right, it directly increase revenue and reduces costs…
I like to shake things up. That’s why I chose the digital marketing field, right? The people and businesses who hire me are shaking things up by taking a leap of faith in an SEO consultant to increase profits and reduce customer acquisition costs. Perhaps the shakeup and traditional marketing disruption culture is what attracted…
Jenny’s Note: I love SEO, but I have a confession: my least-loved part of SEO is the technical part of it. Give me keyword research, on-page optimization, or content strategy all day long. Occasionally, a gem of an article about Technical SEO comes my way, which I’ve shared below. This one comes courtesy of Jill…
There is 1 universal rule to success in the SEO field: roll with the punches and do not get cranky about the constant, inevitable rollout of changes. Recently I broke that code when I found out my beloved free Google keyword tool was going away. I might have thrown a mini pity party and sulked…
Jenny’s Note: I’m delighted to bring you a guest post by colleague Tom Tortorici. Tom – a triple threat combo of marketer, writer and web designer – touches on a very important topic: all the SEO in the world isn’t going to do you any good if your website isn’t engaging to a human. Read…
A potential client recently contacted me for DIY SEO consulting work. We had a very interesting conversation and she shared two themes that I see common in many small business owners. The first is that she understands the importance of SEO but doesn’t have the money to outsource SEO and would rather do it herself.…
